Every aspiring wedding planner in Kolkata dreams of entering the captivating world of wedding planning. Starting this particular journey can feel like entering into a whirlwind of emotions. Before even thinking about being one of the leading wedding planners, you have to possess a blend of creativity, planning and organization skills along with people skills.
Whether you are a budding wedding planner or you have come here with the aim of refining your skills as an existing wedding planner, this blog will guide you to become a versatile wedding planner. With the challenges you face and the wins you celebrate, you have to remember that growth often lies outside your comfort zone and every failure is a bedrock towards success.
Discovering the Unique Brand Voice!
Do you know that the Indian wedding planning market was valued at 6.42 billion USD in 2024 which is expected to reach 16.53 billion USD in 2032?
From the above data, it can be said that the wedding planning market is booming and will continue to do so in the near future. As a newbie in the industry of wedding planning, you have to first identify your unique selling proposition which makes you unique among your competitors.
You can start by thinking about what really matters to you as an aspiring wedding planner in Kolkata. Is it providing innovative services, being super creative, or making the wedding a dream come true for the people? Once you are sure about that, start by thinking about the people you want your business to engage with!
While you are talking to the prospects or clients, let your personality speak for itself. You have to be genuine and real. Do not try to generalise things, rather give them your unique perspective. That’s what people remember.
Staying informed!
According to statistics, the average wedding function increased from 3.2 to 4.2 in the post-pandemic era which signals a shift towards a more elaborate celebration.
As an aspiring wedding planner in Kolkata, you have to be the best. To be among the best, you should constantly gain knowledge about the industry. Staying informed about what is happening in the industry by going to events such as seminars, workshops and conferences can provide a clear picture of the latest trends of the industry.
In addition, make it a point to immerse yourself in content related to weddings. You can read books, blogs and magazines to get insights into what couples are preferring these days. It doesn’t matter if it’s about decorations, food, entertainment or dresses, keeping yourself in the loop can help you offer the best possible service to your clients.
Investing in Professional Imagery!
Do you know that 12% of the couples preferred intimate gatherings which underlines a growing trend towards prioritizing personalization over grandeur?
In the contemporary digital landscape, your online presence can be considered the initial point of contact with your prospects. You have to present yourself or the team in the best light possible with high-quality professional photographs.
These images not only convey professionalism but also commitment and a dedication to excellence. If camera-shyness is an issue, enlist the services of a trusted photographer who can efficiently capture your essence in the settings that resonate well with your brand’s ethos. So, an aspiring wedding planner in Kolkata must take this into account before setting on this journey.
Mastering Budget Management!
Time Efficiency is the King!
What’s another major thing that the wedding planner in Kolkata must stress? TIME! Comprehension of the time you invest in each client project is pivotal for ensuring that you are not only delivering service but also running a profitable business.
Without proper allocation of time to be dedicated to each project, it is quite difficult to accurately analyse your profitability. To gain insight into your financial performance and time management, you have to track the time spent on various tasks related to individual client projects.
